Assistant Marketing Manager - Buns and Rolls (1 Year Contract)

Location: Etobicoke, Ontario, Canada
Date Posted: 01-29-2018
Headquartered in Etobicoke, Ontario, Canada Bread has been in business for more than 100 years.  In May 2014, Canada Bread was purchased by Grupo Bimbo, the world’s largest baking company with operations in 22 countries.  Each day our associates rise to bake the freshest, highest-quality products in these categories, serve our consumers and learn from one another.  Our mission is to deliver solutions to our customers and to put delicious and nutritious baked goods in the hands of all Canadians!

The Assistant Marketing Manager will report into the Marketing Manager and will assist in the management of the Buns & Rolls business and focus on understanding the needs of the consumer target.  The successful applicant has a passion for food and the consumer, a history of demonstrating analytical thinking, project management and will work closely with functional stakeholders across the business on day to day activities.
 
Responsibilities
  • Active participant in the development of annual business reviews and marketing plans
  • Support Marketing Manager on the development and execution of Summer program, with a primary focus on in-store, consumer promotions and account-specific programs
  • Lead project coordination of New Product opportunities including innovation/renovation explorations, packaging improvements, and account presentations
  • Periodic/Monthly reporting of business performance to identify key performance drivers, opportunities and potential threats for the brands/segments.
  • Gather and analyze relevant market data (Nielsen Workstation Plus, Homescan) to identify & action insights as required.
  • Manage day-to-day portfolio activity and problem resolution with key functional areas including: customer brands, purchasing, consumer affairs, master files, finance, product development, regulatory, quality assurance, sales, operations and distribution.
Qualifications
  • Undergraduate degree in Business, ideally with major in Marketing
  • Minimum 3 years of marketing experience, ideally within the consumer packaged goods
  • Experience in elaborating strategic direction for a diverse portfolio of products/brands
  • Demonstrates strong thought leadership and problem solving abilities
  • Must possess excellent thought-leadership, analytical, presentation, organizational, project management and interpersonal skills
  • Must be proactive and performance driven, be able to work under pressure in a fast-paced environment
  • Computer literacy (Microsoft Office, Nielsen)
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