Territory Sales Manager

Location: Edmonton, AB, Canada
Date Posted: 04-06-2018

Canada Bread Company, Limited is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Healthy Way® and McGavins®. Dempster’s is the national brand leader and a market leader in the health and well-being segment of bread products in Canada. The growth strategy is to focus on market leadership in all commercial bread categories. The company operates 19 bakeries and employs approximately 4,550 associates across Canada.  It seeks to create value by leading innovation in products and service delivery in the bakery industry, enhancing distribution services and processes, and continuing to grow premium white and whole grain breads, tortillas, bagels, rye, buns, and rolls.

As an independent business unit of Grupo Bimbo, Canada Bread seeks to grow value-added bakery segments by focusing on health and well-being and penetrating new bakery segments and channels of distribution. The business will continue to grow market leadership and margins by investing in the premium whole grain product category, and by delivering continued product innovation in other bakery and snack categories.

Canada Bread serves major grocery chains, retail outlets, and foodservice operations across Canada. The company distributes branded products in the discount, mainstream, and super-premium segments, and is the leading producer in most major bakery categories. It also produces private label products for grocery and foodservice outlet.
To achieve territory sales, returns and execution plans through effective customer engagement and training, coaching of assigned Franchise/Distributor network.
Responsible for supporting the Field Sales team objectives through SOP compliance at store level, growing the volume through communication of marketing initiatives, sales reviews and selling plans with customers, identification of potential new business within the region, effective account management and execution of initiatives required to maintain and grow brand presence and penetration within the region.
  • Direct Selling experience
  • Strong ability to positively influence others outside a direct reporting relationship
  • Excellent listening skills and ability to read a situation
  • Strong customer focus balanced with the organizations goals
  • Ability to work independently and make informed decisions independently
  • Proven presentation skills
  • Self-driven to succeed and surpass targets
  • Being a change agent, flexible and adaptably to new ideas and approaches
  • Strong planning, organizing and time management skills
  • Ability to set priorities and measure results
  • Strong problem solving skills
  • Mastery of oral and written communication – Bilingual (where applicable)
  • Strong computer skills/Technology (PC, MS Office, Handheld devices)
  • Resilient
  • Experience in leading sales team
  • Knowledge of category/ inventory management 
Sales/Costs/ Profitability:
  • Meet or exceed sales targets/ plans
  • Meet or exceed returns targets/ plans
  • Delivery of consistent sales execution plans in a territory 
Franchisee/Distributor Leadership
  • Develop an effective sales team through selection, leadership and motivation
  • Create a productive work environment through effective communication, listening, participation, organization and follow-up
  • Participate in recruiting, training and development of Franchisees
  • Adherence to company plan-o-grams
  • Successfully launch new sku’s in territory
  • Full line item distribution in all listed accounts
  • Maintain appropriate store inventory levels through franchisee/Distributors
  • Business reviews with customers
  • Establish, monitor and maintain service frequency patterns for all assigned stores in a given territory
  • Participate in route re-engineering for territory as required
  • Prepare volume forecasts for given territory i.e. long weekends and holidays
  • Performance management of independent business owners
  • To maintain a regimented Personal Franchise Management meetings
Account Development:
  • Category review with customer to identify additional opportunities to increase profitability, ie display opportunity, cross merchandising
  • Canvassing of new business in the region
  • Establish strong customer relationships through category reviews by identifying the underlying customer needs and motivations and advising on plans to build business opportunities with Canada Bread Products and programs?).
  • Independent key account management where applicable
  • Provide market information for the Franchisee’s Personal Franchise Meeting (PFM)
  • Report territory activities to Regional Sales Manager
  • Support the Food Service business through the execution of seasonal start-ups, market blitzes and the canvassing of new business
  • Complete in market price audits for Customer Business Teams as required
  • Understanding of a Direct Store Delivery system
  • Strong communication skills (both oral and written); actively listens to customers needs
  • Interpersonal skills: works well in team environment
  • Selling Skills: ability to identify opportunities, set goals and execute against plan to achieve these goals
  • Integrity: high personal and business ethics
  • Computer Skills: proficient at Word, Power Point, Excel and Outlook
  • Supervision: Builds commitment and teamwork while maintaining a creative and positive work environment
  • Flexible and Adaptable: Open to new ideas and approached, can adjust to priorities as conditions change
  • Problem Solving: Proactive use of information and resources, demonstrates a sense of urgency
  • Strong Leadership Skills
  • Strong analytical skills i.e. forecasting and planning daily needs of customers 
  • 5+ years sales experience is required preferably in consumer food products
  • Preferred post-secondary education and related experience
  • Must possess a valid driver’s license
Please note all offers of employment at Canada Bread Company, Limited are conditional upon the successful completion of a pre-hire background check. This may include anything up to and including a criminal history check, reference checks and/or credit check.

Canada Bread Company, Limited is an equal opportunity employer that embraces diversity in the workplace and encourages applications from qualified women, men, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Canada Bread Accessibility at CB_Accessibility@grupobimbo.com.


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