Assistant Marketing Manager – Flatbreads & Breakfast

Location: Etobicoke, Ontario, Canada
Date Posted: 10-16-2018
Canada Bread Company, Limited is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Healthy Way® and McGavins®. Dempster’s is the national brand leader and a market leader in the health and well-being segment of bread products in Canada. The growth strategy is to focus on market leadership in all commercial bread categories. The company operates 19 bakeries and employs approximately 4,550 associates across Canada.  It seeks to create value by leading innovation in products and service delivery in the bakery industry, enhancing distribution services and processes, and continuing to grow premium white and whole grain breads, tortillas, bagels, rye, buns, and rolls.

As an independent business unit of Grupo Bimbo, Canada Bread seeks to grow value-added bakery segments by focusing on health and well-being and penetrating new bakery segments and channels of distribution. The business will continue to grow market leadership and margins by investing in the premium whole grain product category, and by delivering continued product innovation in other bakery and snack categories.

Canada Bread serves major grocery chains, retail outlets, and foodservice operations across Canada. The company distributes branded products in the discount, mainstream, and super-premium segments, and is the leading producer in most major bakery categories. It also produces private label products for grocery and foodservice outlet.


•    Assist in management of the Flatbread & Breakfast categories which includes Dempster’s/ POM/ Ben’s & Sunmaid branded Tortilla, Bagels, English muffins, Fruit bread that represent key growth segments for GB Canada 
•    This position requires someone who is entrepreneurial, has a passion for food and the consumer, a history of demonstrating problem solving skills, analytical thinking and project management working closely with cross functional stakeholders 
•    As Bimbo Canada Marketing Team, we operate as one functional team including Foodservice, Vachon and Fresh Bakery. If a project requires support for a different business unit, one may be required to work on those additional projects as well. 
•    Responsibilities will include but will not be limited to the following:


•    Primary responsibility is to develop and implement marketing plans for the Flatbread & Breakfast portfolio to achieve the overall objectives, such as share leadership, volume & profit targets. 
•    Strategic planning i.e. business reviews, marketing plans, communication plans, and playbooks (planning with sales)
•    Lead project coordination of New Product opportunities including innovation/renovation explorations, packaging improvements, and account presentations
•    Periodic/Monthly reporting of business performance to identify key performance drivers, opportunities and potential threats for the brands/segments.
•    Gather and analyze relevant market data (Nielsen Workstation Plus, Homescan) to identify & action insights as required. 
•    Manage day-to-day portfolio activity and problem resolution with key functional areas including: customer brands, purchasing, consumer affairs, master files, finance, product development, regulatory, quality assurance, sales, operations and distribution.

  • 1+ years experience in Consumer Packaged Goods Marketing 
  • Required undergraduate degree in Business, ideally with major in Marketing    


•    Superior project management and multi-tasking skill set
•    Strong business acumen with excellent financial, analytical, logical & quantitative skills
•    Demonstrates strong thought leadership and problem solving abilities
•    Strong leadership and ability to build cross-functional and cross-regional teams to achieve shared goals (often including sales, manufacturing, product development, purchasing, distribution & finance)
•    Strong presentation & communication skills, both verbal & written 
•    Must be proactive and performance driven, be able to work under pressure in a fast paced environment
•    Adaptable, persistent, strong initiative, results oriented
•    Adept with Microsoft Office, AC Nielsen and Web navigation

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