Assistant Shopper Marketing Manager (one year contract)

Location: Etobicoke, Ontario, Canada
Date Posted: 08-11-2017
Canada Bread Company, Limited is a leading producer and distributor of packaged fresh bread and bakery products with 
brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Healthy Way® and McGavins®. Dempster’s is the national brand leader and a market leader in the health and well-being segment of bread products in Canada. The growth strategy is to focus on market leadership in all commercial bread categories. The company operates 19 bakeries and employs approximately 4,550 associates across Canada.  It seeks to create value by leading innovation in products and service delivery in the bakery industry, enhancing distribution services and processes, and continuing to grow premium white and whole grain breads, tortillas, bagels, rye, buns and rolls.

As an independent business unit of Grupo Bimbo, Canada Bread seeks to grow value-added bakery segments by focusing on health and well-being, and penetrating new bakery segments and channels of distribution. The business will continue to grow market leadership and margins by investing in the premium whole grain product category, and by delivering continued product innovation in other bakery and snack categories.

Canada Bread serves major grocery chains, retail outlets and foodservice operations across Canada. The company distributes branded products in the discount, mainstream and super-premium segments, and is the leading producer in most major bakery categories. It also produces private label products for grocery and foodservice outlet.


As a member of the Shopper Team, you will work closely with customer teams to collaboratively plan and develop programs that bring to life the path to purchase and drive shopper conversion & loyalty to our brands.  You will work to ensure that your customers’ agendas are well understood by the marketing team and that the category agenda is well understood by the customer teams.  Additionally, the Assistant Shopper Marketing Manager manages the cross functional review meetings.   
  • Works as the Assistant Shopper Marketer with focus on Longo’s, Grocery Gateway and Independent accounts.
  • Creates sales materials and merchandising solutions for new launches and initiatives that incorporate the customer’s strategies as well as shopper and consumer insights.
  • Develops and communicates account specific in-store activation programs & creates the trade materials for customer teams and field sales to execute.
  • Manage financials related to custom Shopper Marketing activities.  This includes managing a budget as well as establishing and reconciling KPIs/ ROI for all programs and tactics.
  • Provides guidance to Brand Marketing on effective ways in which to drive shopper engagement on select marketing initiatives.
  • Manage select cross customer partner initiatives including development, communication and execution
  • Runs the cross functional review meetings which entails agenda generation and meeting minutes with detailed actions communicated
  • Supports the Ontario Field sales execution team with timely communication of programs to come
  • Runs the demo programs across all key accounts Nationally
  • University Degree in Business preferred
  • 1-2 years of experience in a Consumer Packaged Goods environment, in a Customer/Shopper Marketing, Trade Marketing role preferred
  • Excellent communication skills; high energy, enthusiastic with proven people skills and ability to work as part of a team and independently
  • Solid analytical skills with the ability to uncover insights
  • Ability to think creatively to solve problems and to bring new ideas to the customer
  • Computer literacy mandatory in Excel, PowerPoint, Word
  • Sense of urgency, hands-on, ability to prioritize workload
If you are qualified and interested in learning more about this exciting opportunity, please forward your resume on or before August 25th, 2017
Please note all offers of employment at Canada Bread Company, Limited are conditional upon the successful completion of a pre-hire background check. This may include anything up to and including a criminal history check, reference checks and/or credit check.

Canada Bread Company, Limited is an equal opportunity employer that embraces diversity in the workplace and encourages applications from qualified women, men, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.​
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