About Us !
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence.

Hiring Requirements:
The Operations Sales Leader (OSL) is responsible for driving profitable sales growth, developing talent, expanding market share, strengthening customer relationships, and supporting brand performance across the region. This role ensures that key field‑sales initiatives are effectively developed, managed, and executed within assigned sales centers.

The OSL leads operational workstreams to maximize Independent Operator (I/O) sales and delivery performance, ensuring world‑class execution. They champion the Direct Store Delivery Excellence (DSDE) Playbook across operational functions to support Frontline Independent Operators and enable both business and people growth.

Using strong leadership and sales expertise, the OSL delivers high‑quality sales execution that meets customer needs while supporting the delivery of nutritious and enjoyable baked goods and snacks to Canadians. The role also contributes to a productive, growth‑focused, and purpose‑driven team culture.

Key Responsibilities:

• Demonstrates Bimbo Canada values and DSDE leadership behaviors in daily work.
• Represents brand standards through professional conduct and strong leadership across sales centers.
• Promotes continuous improvement and develops team capabilities through coaching and feedback.
• Translates coaching into meaningful action and supports a culture focused on growth and accountability.
• Develops order, route, and store execution plans to achieve annual sales targets.
• Collaborate weekly on order management, inventory distribution, merchandising, promotions, and seasonal planning.
• Build team capability and ensure consistent performance management.
• Ensures compliance with SBT and payment‑balance policies.
• Achieves key performance targets for sales, returns, inventory, and labor.
• Leads a high‑performing sales center committed to brand excellence and strong field execution.
• Holds field sales teams and independent operators accountable for performance expectations.
• Oversees point‑of‑sale material inventory to support merchandising and promotional execution.
• Upholds food safety requirements and GB standards.
• Drives a strong safety culture focused on eliminating unsafe behaviors and workplace injuries.
• Supports sales objectives by delivering KPIs related to revenue, returns, and safety.
• Leads efficient receiving, picking, and loading processes to enable sales growth.
• Partners with Supply Chain to meet OTIF targets.
• Manages POS material levels to meet market needs while minimizing waste.
• Supports onboarding and ongoing use of OTTO/Handheld systems.
• Communicates customer plans and performance expectations clearly to improve in‑store execution.
• Executes DSDE best practices to maintain a world‑class sales center environment.
• Ensures accurate product accountability and fleet compliance with safety and branding standards.
• Demonstrates strong business acumen, problem‑solving, and decision‑making.
• Inspires, influences, and motivates teams to achieve results.
• Builds strong customer relationships, plans effectively, and drives results through focused execution.

Experience & Education:

• Post‑secondary education with 3–5 years of sales leadership experience, ideally within a CPG and/or Direct Store Delivery environment.
• Strong knowledge of logistics and supply chain functions, including Distribution, Sales, Marketing, Operations, Procurement, and Customer Service.
• Proven ability to coach and lead frontline teams to identify and close business development opportunities, applying core sales activities such as selling, merchandising, ordering, and delivery.
• Demonstrated track record of people leadership and achieving business growth.
• Experience developing and managing effective sales accountability systems.
• Proficient in Microsoft Word, PowerPoint, and Excel.
• Requires frequent walking and ability to lift up to 25 pounds.

The annual salary range for applicants is: $67,500 - $100,000, which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.

Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally. 
 
Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions. 

The Bimbo Way:  We believe in the special dignity and value of the human person.  We believe that as people we form one community, and we believe that this community is focused on getting results.  We do this by competing and winning in the market with superior quality in everything we do.  We believe in being sharp operators; that is, being very, very good at what we do, and always acting with integrity so that as a company we can transcend and endure for a very long time. That’s the Bimbo Way.   

We are incredibly proud of our distinction as one of Canada’s Most Admired Cultures by Waterstone Human Capital. This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leaders.  Bimbo Canada was also named one of Canada’s Best Employers for 2026 by Forbes! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.

If you are ready to join a company that values its associates and bakes delicious moments every day, apply today!!  

Your journey with Bimbo Canada starts here. 

We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law. 

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted. 

Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com.