About Us !
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence.

Hiring Requirements:
We are seeking a dynamic, analytical, and business‑savvy Assistant Manager, Category Insights to support the development and execution of data‑driven commercial strategies that drive growth, profitability, and category performance. In this role, you will leverage multiple data sources to uncover insights, identify opportunities, and translate complex analytics into clear, actionable recommendations.
Reporting to the National Category Insights Lead, you will play a key role in delivering customer‑specific insights for key accounts while supporting innovation forecasting, planogram planning, commercial performance analysis, and capability building across the National Insights team.

Key Responsibilities & Accountabilities


1. Commercial Performance & Insights

• Analyze commercial performance across brands, categories, customers, and channels to identify trends, risks, and growth opportunities.
• Translate complex data into clear, compelling, and actionable insights that influence strategic and tactical decisions.
• Develop customer‑specific insights for key accounts, tailoring recommendations to regional dynamics and retailer strategies.
• Support customer‑facing presentations, business reviews, and internal commercial planning discussions.

2. Innovation Forecasting & Distribution Assessment

• Support customer‑focused innovation forecasting by using syndicated and internal data to refine distribution assumptions and improve forecast accuracy.
• Collaborate with Sales and Category Insights Managers to ensure innovation forecasts reflect market realities and align with customer expectations.

3. Planogram & Space Planning Support

• Support planogram development and optimization using customer, category, and shopper insights (e.g., space‑to‑sales, days of supply) to improve shelf efficiency, assortment, and visibility.
• Partner with Sales and Category teams to ensure planograms align with retailer strategies and broader commercial priorities.

4. Data & Analytics

• Leverage syndicated, customer POS, and internal data to support customer reviews and category assessments, enhance visibility into commercial performance, strengthen customer storytelling, and deliver actionable insights for annual planning and customer strategy performance reviews.

5. Process & Capability Development

• Enhance commercial insights capabilities by improving processes, tools, reporting efficiencies, and sharing best practices, templates, and insight frameworks across the Commercial team.
• Drive continuous improvement in data utilization, reporting automation, and insight delivery while serving as the team’s AI champion to identify opportunities that improve efficiency, and insight generation.

Qualifications & Experience

• Bachelor’s degree in business, Marketing, Analytics, Finance, or a related field.
• 2–3 years of experience in Commercial Insights, Category Management, Sales Analytics, Commercial Finance, or Commercial Strategy.
• Experience in Consumer-Packaged Goods (CPG) is preferred.
• Strong analytical skills with the ability to synthesize data into compelling insights and stories.
• Experience working with syndicated data sources (e.g., Nielsen) is an asset.
• Advanced proficiency in Microsoft Excel, experience with dashboards and reporting tools (e.g., Power BI) is an asset.
• Strong communication and influencing skills with the ability to collaborate cross‑functionally.
• Ability to manage multiple initiatives simultaneously and deliver results under tight deadlines.
• Action‑oriented mindset with a passion for delivering measurable results.
• Proactive, performance‑driven, and comfortable working in a fast‑paced environment.
• Innovative thinker with a collaborative approach to problem‑solving.

Competencies
 

• Strong communication skills in English; bilingual proficiency is an asset.
• Analytical Thinking: Ability to interpret data, identify patterns, and generate insights.
• Business Acumen: Understands commercial levers, customer dynamics, and category fundamentals.
• Communication & Storytelling: Creates compelling narratives that influence decisions.
• Collaboration: Works effectively with Sales, Marketing, Category, and Finance partners.
• Innovation & Continuous Improvement: Seeks new tools, methods, and efficiencies, especially through AI.
• Detail Orientation: Ensures accuracy in reporting, forecasting, and analysis.

The annual salary range for applicants is: $75,000 - $110,000, which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.

Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally.

Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.


The Bimbo Way:  We believe in the special dignity and value of the human person.  We believe that as people we form one community and we believe that this community is focused on getting results.  We do this by competing and winning in the market with superior quality in everything we do.  We believe in being sharp operators; that is, being very, very good at what we do, and always acting with integrity so that as a company we can transcend and endure for a very long time. That’s the Bimbo Way. 


We are incredibly proud of our distinction as one of Canada’s Most Admired Cultures by Waterstone Human Capital. This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leaders.  Bimbo Canada was also named one of Canada’s Best Employers for 2026 by Forbes! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates. 
If you are ready to join a company that values its associates and bakes delicious moments every day, apply today!!

Your journey with Bimbo Canada starts here.

We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com.