National Account Manager

Location: Etobicoke, ON
Date Posted: 09-26-2017
Canada Bread Company, Limited is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster’s®, Villaggio®, POM®, Bon Matin®, Ben’s®, Healthy Way® and McGavins®. Dempster’s is the national brand leader and a market leader in the health and well-being segment of bread products in Canada. The growth strategy is to focus on market leadership in all commercial bread categories. The company operates 19 bakeries and employs approximately 4,550 associates across Canada.  It seeks to create value by leading innovation in products and service delivery in the bakery industry, enhancing distribution services and processes, and continuing to grow premium white and whole grain breads, tortillas, bagels, rye, buns, and rolls.

As an independent business unit of Grupo Bimbo, Canada Bread seeks to grow value-added bakery segments by focusing on health and well-being and penetrating new bakery segments and channels of distribution. The business will continue to grow market leadership and margins by investing in the premium whole grain product category, and by delivering continued product innovation in other bakery and snack categories.

Canada Bread serves major grocery chains, retail outlets, and foodservice operations across Canada. The company distributes branded products in the discount, mainstream, and super-premium segments, and is the leading producer in most major bakery categories. It also produces private label products for grocery and foodservice outlet.

Position Summary

 Senior Sales role managing a number of key national customers. 
Position Responsibilities: 
  • Business Development – working with customers, internal R&D and marketing groups to develop new business opportunities through innovation and superior selling.
  • Develop and execute annual account plans and strategies.
  • Manage all aspects of Account Base-Communication, Selling, Planning, Trade Spend, and Relationship Building.
  • Accountable for the management of all budgets pertaining to the specified customers including sales volume, profitability and trade spending.
  • Minimum of fifty percent of time spent out of office working directly with customers. Will include local and overnight travel. 
  • Achieve budgeted sales and profitability targets for all current customers.
  • Achieve new business stretch targets that drive incremental volume, sales and profit.
  • Manage trade funds as per 2008 budget.
  • Manage SG&A expenses as per budgeted allocation. 
  • Minimum of 5 years’ experience in consumer packaged goods or related industry. Preferred experience in marketing or sales.
  • Undergraduate degree required.
  • Experience with various distribution models including DSD and Broad-line distribution is an asset.
  • Experience with Healthcare and contract feeder business is an asset. 
  • Highly motivated individual willing to take on challenges and deliver results.
  • Excellent interpersonal skills able to build strong relationships both externally with key customer contacts as well as internal counterparts.
  • Strong analytical skills able to build sound business cases.
  • Strong computer skills, able to work well with Office products. Oracle knowledge is an asset.
  • Strong written and verbal skills.

Please note all offers of employment at Canada Bread Company, Limited are conditional upon the successful completion of a pre-hire background check. This may include anything up to and including a criminal history check, reference checks and/or credit check.

Canada Bread Company, Limited is an equal opportunity employer that embraces diversity in the workplace and encourages applications from qualified women, men, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Canada Bread Accessibility at
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