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Territory Sales Manager - Peterborough, Durham Region

Peterborough, Ontario · Sales
To achieve territory sales, merchandising and execution plans through effective training, coaching and motivation of assigned Franchise/Distributor network.
Responsible for supporting the Field Sales Execution team through SOP compliance audits at store level, growing the volume through communication of marketing initiatives, identification of potential business within the region and execution of tasks required to maintain and grow brand presence and penetration within the region.

Sales/Costs/ Profitability:
  • Meet or exceed sales targets/ plans
  • Meet or exceed returns targets/ plans
  • Delivery of consistent sales execution plans in a territory
Franchisee/Distributor Leadership:
  • Develop an effective sales team through selection, leadership and motivation
  • Create a productive work environment through effective communication, listening, participation, organization and follow-up
  • Participate in recruiting, training and development of Franchisees
  • Adherence to company plan-o-grams
  • Successfully launch new sku’s in territory
  • Full line item distribution in all listed accounts
  • Maintain appropriate store inventory levels through franchisee/Distributors
  • Business reviews with customers
  • Establish, monitor and maintain service frequency patterns for all assigned stores in a given territory
  • Participate in route re-engineering for territory as required
  • Prepare volume forecasts for given territory i.e. long weekends and holidays
  • Performance management of independent business owners
  • To maintain a regimented Personal Franchise Management meetings
SOP Compliance:
  • To maintain a regimented call cycle
  • To complete route work with a focus on supporting route development plans
  • Completion of critical activity checklist in all accounts
Account Development:
  • Category review with customer to identify additional opportunities to increase profitability, ie display opportunity, cross merchandising
  • Canvassing of new business in the region
Customer Relationships:
  • Establish strong customer relationships through category reviews by identifying the underlying customer needs and motivations and advising on plans to build business opportunities with Canada Bread Products and programs?).
  • Manage independent accounts where applicable
Internal Relationships:
  • Provide market information for the Franchisee’s Personal Franchise Meeting (PFM)
  • Report territory activities to Regional Sales Manager
  • Support the Food Service business through the execution of seasonal start-ups, market blitzes and the canvassing of new business
  • Complete in market price audits for Customer Business Teams as required
  • 3-5 years sales experience is required preferably in consumer food products
  • Preferred post-secondary education and related experience
  • Must possess a valid driver’s license
  • Understanding of a Direct Store Delivery system
  • Strong communication skills (both oral and written); actively listens to customers’ needs
  • Interpersonal skills: works well in team environment
  • Selling Skills: ability to identify opportunities, set goals and execute against plan to achieve these goals
  • Integrity: high personal and business ethics
  • Computer Skills: proficient at Word, Power Point, Excel and Outlook
  • Supervision: Builds commitment and teamwork while maintaining a creative and positive work environment
  • Flexible and Adaptable: Open to new ideas and approached, can adjust to priorities as conditions change
  • Problem Solving: Proactive use of information and resources, demonstrates a sense of urgency
  • Strong leadership skills
  • Strong analytical skills i.e., forecasting and planning daily needs of customers
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