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Customer Business Development Manager

Etobicoke, Ontario
Bimbo Canada is Canada’s largest bakery, operating for more than 100 years. It is a leading producer and distributor of fresh packaged breads and snacks with more than 1,000 products across 18 brands Canadians know and love, like Dempster’s®, Stonemill®, Villaggio®, Vachon® cakes and Takis®. Bimbo Canada is proud to feed Canadian families with safe, high-quality products they can trust made by Canadians, for Canadians at 16 bakeries, 14 distribution centres and 191 depots across the country. Bimbo Canada is a wholly owned subsidiary of Grupo Bimbo, the world’s largest baking company. Together, they are nourishing a better world with delicious baked goods and snacks by building a sustainable, highly-productive and deeply-humane company. We are dedicated to building a diverse workplace that promotes equity and belonging, where all associates can develop and contribute to the transformation of our company, the baking industry and our communities. For more, visit www.bimbocanada.com.

Position Summary:        
As a member of the Walmart National Customer Business Development team, the incumbent will manage all aspects of Bimbo’s Snacking Categories; Vachon, Takis & Sanissimo businesses. This individual will be responsible for developing and strengthening customer relationships, managing, and growing both BC and the customer’s business, and bringing category management knowledge and expertise to the customer in a fast-paced, dynamic work environment. This candidate should be a self-starting, detail oriented, independent individual who displays initiative and commitment to winning.
Position Responsibilities:
  • Representative and SPOC for Walmart Snack Cake/Salty Snack portfolio managing all aspects of business day-to-day both externally and internally as the customer and category expert
  • Meet or exceed budget targets in all segments 
  • Develop and maintain strong relationships internally and with the customer
  • Clear insight into and understanding the customers overall business and strategy
  • Lead the development and/or refinement of the total Snack Cake/Salty Snack customer plan, working in partnership with the customer and the BC category management team
  • Sell in BC Marketing initiatives to the customer, using a fact-based approach to reinforce benefits to the consumer and the total Snacking category
  • Act as a liaison between BC and the customer with regard to confirmation of features, events, and promotional planning
  • Identify new opportunities to drive profitable growth for both BC and customer.  Provide analytical support to the customer on pricing and feature activity analysis
  • Understand and leverage our value chain; work with customers to plan programs to improve their business results and leverage our execution capabilities
  • Ensure clear communication of customer priorities and feature events for effective execution of customer plans through key Field Sales relationships while adhering to core sales processes
  • Update and manage all feature entries and forecasting with demand planning.  Provide accurate forecasts by key business segment to support BC supply chain planning and budgeting process
  • Play a critical role in customer contract negotiations

Position Outcomes:
  • Strengthen customer relationship
  • Develop stretch targets; meet or exceed plans
  • Strategically grow a profitable business

Required Experience And Education:
  • University Degree – Business education preferred
  • 3-5 years sales experience

Required Skills And Knowledge:
  • Customer exposure experience is mandatory in CPG
  • Strong commercial sense and industry knowledge 
  • Exceptional interpersonal, communication and presentation skills
  • Strong negotiation skills
  • Ability to work independently as well as part of a team
  • Leadership and emotional maturity
  • Creative thinking, analytical and problem-solving skills
  • Focused on value-added selling
  • Ability to work effectively in a fast-paced and changing work environment
  • Flexible and accommodating to urgent customer demands in a time sensitive manner
  • Adaptable change agent
  • Bias for action with strong prioritization skills
  • Ability to influence people, and hold people accountable
  • Highly organized, with an ability to manage multiple tasks and priorities
  • Self-management, high attention to detail and organizational skills
  • Strong Business Acumen, and able to deal maturely with all levels, both internally and externally
  • Intermediate or Advanced user of Microsoft Office programs (Word, Excel & Powerpoint)
  • Experience with Retail Link and AC Nielsen
  • Valid driver’s license
Please note that all applicants that will be considered for this role must be double vaccinated for COVID-19. Successful candidates will also be required to provide proof of their vaccination status during the recruitment process.


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